Sustainable hotels: how to communicate it and transform it into a memorable experience for your guests.
Being a sustainable hotel today is a competitive advantage, but only if guests are able to perceive and experience this commitment. Sustainability, when communicated effectively and authentically, isn't just a feature, but becomes an experience that strengthens the brand and builds customer loyalty.
In this article, we'll explain how to transform your hotel into a welcoming and memorable environment through eco-design elements, visual communication, and functional objects that speak to environmental responsibility.
Why a sustainable hotel needs to communicate
According to a study, approximately 78% of travelers prefer to stay in sustainable hotels . But if green practices remain invisible, they risk going unnoticed and therefore undervalued.
Communicate your environmental commitment clearly and consistently:
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Improve brand reputation
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Increase the perceived value of the property
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Reduces waste and optimizes costs
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Complies with increasingly stringent environmental regulations
Solutions for communicating sustainability in your hotel
1. Eco-design that tells your green identity
Customized totems, visual signage, and paintings made from recycled materials help guests understand sustainable choices in a way that is directly consistent with the brand identity.
For example, in buffets and common areas, you can use customized supports made of eco-friendly materials to promote the use of organic, local, or vegan products and reduce food waste with educational and engaging messages.
2. Useful, plantable, and sustainable gadgets that leave their mark
A well-chosen gadget is a powerful communication tool for a sustainable hotel : not only does it communicate the hotel's green commitment, but it also stays with guests after their stay.
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SEAQUAL® yarn beach towel : made from recycled marine plastic, it is perfect for seaside hotels that want to raise awareness on the beach too.
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Umbrella tray : practical, durable, made of eco-friendly material and free from disposable plastic, ideal for establishments and hotels with outdoor areas.
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Plantable cards : Made with Releaf and Recharta papers, printed on recycled craft paper with seeds, which can be planted to grow flowers or herbs.
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Plantable pencils : customizable, ideal as room favors or giveaways for sustainable events and meetings. After use, they can be planted and become plants.
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Seed bombs in a personalized package : a symbolic and green idea that combines good luck and respect for the environment. Excellent as a housewarming gift or an experiential gift.
These objects not only reduce the environmental impact, but they tell a story : that of your sustainable hotel, made of conscious and meaningful choices.
3. Inclusiveness and multisensoriality: accessible music
Sustainability isn't just about the environment, it's also about well-being and inclusion. The Soundpotai musical bean bag uses vibration technology to transform music into a sensory experience accessible even to those with hearing impairments.
Perfect for lobbies, lounges, relaxation areas, or spas, it conveys a focus on inclusion and well-being, offering moments of regenerating relaxation.
4. Sustainable lighting: atmosphere and savings
Lighting plays a key role in creating the right atmosphere. Using customizable, energy-efficient LED bulbs and eco-friendly lampshades made from eco-friendly or recycled materials allows you to combine aesthetics and sustainability.
Rippotai's custom decorative lighting solutions transform any space into a welcoming, eco-friendly space that reflects your hotel's values.
Being a sustainable hotel means acting responsibly, but also knowing how to communicate these actions in a visible, concrete, and emotional way. Only in this way can your property stand out and build loyalty among an increasingly eco-conscious clientele.
With Rippotai you can tell your green story through objects, experiences and designs that speak to your guests with authenticity and style.
Want to create a sustainable, tailor-made experience for your hotel?
Contact us for a customized project.
Special offer for our readers
We're pleased to offer you an exclusive 30% discount on the purchase of Teamwork's "Sustainability Guide." Use the discount code RIPP30SOST at checkout to take advantage of this promotion.