Most Italian restaurateurs are still convinced that to fill their restaurants they need to cook better than others.
In fact, more and more studies and research show that today the quality of the dishes has much less of an impact on the success of a restaurant company than in previous decades. Already in 2017, in a study published in the International Journal of Revenue Management , it was highlighted how food is in free fall among the motivations that move consumers to go to a restaurant.
What customers are looking for today, especially the younger ones, is a social experience : spending quality time in a pleasant place that conforms to their values together with family and friends. In 2024, young people are Millennials and Generation Z, a group of consumers that in Italy alone counts 22 million people. A target with an enormous spending capacity that reaches up to 45 years old.
These new consumers choose venues and restaurants based on two fundamental factors that Italian restaurateurs often overlook...
What are these two factors?

For Millennials, those born between 1980 and 1994, it is essential to consume in a design and aesthetically contemporary environment . In a recent study published on the British portal The Independent, we read that over 40% of Millennials consider aesthetics to be the fundamental requirement for choosing a place. So you can imagine how many Millennial customers you are losing and how many new ones you could acquire if only your place had a more contemporary or modern design.

Generation Z, born between 1995 and 2010 and to which Greta Thunberg belongs, is instead very tied to environmental sustainability in its consumer choices. The research released by Forbes shows that these young people avoid practices related to unbridled consumerism and reward sustainable and environmentally friendly businesses .
So not only is your restaurant losing customers today because of an outdated design, but if you don't address sustainability, the future will only be worse...


But what solutions are available to Italian restaurateurs today?
- Renovating the restaurant with a huge expense and months of work
- Hiring a very expensive Interior Design to get unrealizable renderings
- Losing sleep changing suppliers and utilities in search of more sustainable companies
- Revolutionize your furniture by yourself without ever finding solutions that suit your needs
budget
If this is the current situation, it is normal that restaurateurs have lost hope of attracting more Millennials and Generation Z to their restaurants.
But the truth, unknown to most, is that an innovative and Italian start-up has created the perfect object to instantly make your restaurant a place with a modern and sustainable design at a low cost...
Sustainability at the table is not just BIO, the KAMI paper lantern makes all your tables green
Nowadays, aesthetics come before the culinary experience. Decorate your tables with KAMI, a paper lamp with an original design that illuminates the environment.
Eco-friendly place. But how?
Your environmentally friendly choices are visible even before the menu. Setting the table with a beautiful plant, especially if it is not real, is not the original solution, don't you think?
It's the details that make the difference: add an elegant and sustainable mood lamp, made by skilled craftsmen.


Minimal elegance
The Kami lantern creates an intimate and welcoming atmosphere. With its delicate light and refined design it becomes easy to add a touch of elegance and creativity to any environment in a… touch .

Light up with style
The Kami Led lantern is scenic and unobtrusive. As we know, the table is increasingly small and everything must be in order. If the length of the table allows it, you can place several Kami lamps side by side.

Craftsmanship and design
The KAMI paper LED lantern is handmade like good things: and it is also beautiful. Available in multiple graphics, it adapts to your environments.
Sustainable
In every sense. You will also notice that the quality/price ratio is unbeatable.

Why KAMI
KAMI in Japanese means “paper” but also carries the meaning of “divinity”. To create it we were inspired by the thousand-year-old tradition of Japanese lanterns.
KAMI is a USB rechargeable and dimmable LED lantern, handmade in paper like a delicate and precious origami.
Customize it
For quantities over 25 pieces, the KAMI paper lampshade can be customized in color, with your graphics and your logo. Ask us for more.



case history
Demo Hotel Rimini
For each suite of the hotel we have designed a different KAMI, in style with the mood of the room.
FAQ
- Lantern dimensions: 225x85 mm;
- Packaging dimensions 240x100 mm
- 6,000 K LED bulb, dimmable rechargeable
- USB cable included
- Instructions included
The light of the KAMI lantern is adjustable by holding down the touch button.
KAMI is a rechargeable LED table lantern via the supplied USB cable.
Battery life is guaranteed for at least 7/8 hours, depending on the light flow regulation.